{"id":770,"date":"2016-02-16T18:28:47","date_gmt":"2016-02-16T11:28:47","guid":{"rendered":"http:\/\/www.absoluteresorts.com\/our-stories\/?p=770"},"modified":"2016-02-16T18:30:38","modified_gmt":"2016-02-16T11:30:38","slug":"eurowings-opens-new-market-for-lufthansa-and-for-asia","status":"publish","type":"post","link":"https:\/\/www.absoluteresorts.com\/our-stories\/eurowings-opens-new-market-for-lufthansa-and-for-asia\/","title":{"rendered":"Eurowings opens new market for Lufthansa, and for Asia"},"content":{"rendered":"<p>Eurowings\u2019 new low-cost flights to Thailand have opened up an entirely new market for the Lufthansa Group, focusing on price-sensitive leisure travellers, according to Dirk Grossmann, Lufthansa\u2019s general manager for passenger sales in Thailand and the Mekong region.<\/p>\n<p><a href=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2016\/02\/laem_ka_strand_phuket-600x400.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"size-full wp-image-771\" src=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2016\/02\/laem_ka_strand_phuket-600x400.jpg\" alt=\"\" srcset=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2016\/02\/laem_ka_strand_phuket-600x400.jpg 600w, https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2016\/02\/laem_ka_strand_phuket-600x400-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Speaking to Travel Daily in Bangkok, Grossmann said the two new routes, which connect Cologne-Bonn Airport with Bangkok and Phuket, have achieved strong load factors since their launch in December 2015. But this appears not to have come at the expense of the group\u2019s other Thai flights, operated by Lufthansa, SWISS and Austrian.<\/p>\n<p>\u201cThe first flight to Phuket [on 19 December] was full, and also the outgoing flight had a high load factor. Then two days later we had the flight to Bangkok\u2026 [which] was full in and out,\u201d Grossmann revealed.<\/p>\n<p>\u201cWe are opening a new customer segment for Lufthansa Group. We don\u2019t see decreasing passenger numbers in our Lufthansa, SWISS or Austrian flights \u2013 we keep the load factors. It\u2019s a new target market for us.\u201d<\/p>\n<p>The new Eurowings flights operate on a low-cost model, with initial one-way fares starting from less than THB8,000 (approx. US$224). Passengers have the choice of booking a \u2018Basic\u2019 fare, which is essentially just a seat, or a \u2018Smart\u2019 fare which includes baggage and two meals. There is also a premium economy option that includes two meals, mileage, lounge access and extra baggage.<\/p>\n<p>And this price-driven product is appealing a whole new audience, according to Grossmann.<\/p>\n<p>\u201cThis is not only for the German leisure market, but also for Europeans. About half of the aircraft is sold by tour operators in Europe, but the other 50 percent are really price-sensitive individual travellers,\u201d Grossmann said, adding that he believes the one-way fares will appeal to \u201ca lot of backpackers, who usually fly one-way\u201d.<\/p>\n<p>Previous efforts to open low-cost flights between Asia and Europe have not seen long-term success. Most notably AirAsia X\u2019s services from Kuala Lumpur to Paris and London were suspended in 2012 due to cost pressures. But Grossmann said he believes Eurowings has several factors in its favour which will ensure the flights\u2019 long-term viability.<\/p>\n<p>\u201cThe Eurowings product is available on all sales channels, via tour operators, via its own internet channel, via GDS, and via the general internet. This is really the difference to other low-cost carriers, which might me more restricted in terms of sales channels. And we generate synergies of being part of the Lufthansa Group, which is a strong partner,\u201d he said.<\/p>\n<p>\u201cAnd most importantly, the whole Lufthansa network in Europe is feeding into it as well; it\u2019s a worldwide network that connects to European and global destinations. Cologne is [located in] a very dense area with a large population, not only in Germany but extending into Belgium and Holland. People can drive from other countries in one or two hours from places like Brussels, Antwerp, Maastricht. The name is Eurowings; we don\u2019t limit ourselves anymore to Germany.\u201d<\/p>\n<p>This confidence in the Eurowings flights is reflected in the fact that the airline has committed to operating the Thai services all-year-round, rather than seasonally. \u201cOur plan is to make these flights stable, but will we increase frequencies? The market will show; if we have the demand and the capacity to increase, then we would do.<\/p>\n<p>\u201cOur priority is to run Eurowings as a reliable airline,\u201d Grossmann concluded.<\/p>\n<p>For the type of price-sensitive passengers that Eurowings is hoping to attract, this will certainly be an appealing option, compared to the ever-increasing number of one-stop flights between Asia and Europe. And with one-way fares available for less than THB8,000, Lufthansa is opening up a new market \u2013 not only for itself, but also for Asia\u2019s tourism industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eurowings\u2019 new low-cost flights to Thailand have opened up an entirely new market for the Lufthansa Group, focusing on price-sensitive leisure travellers, according to Dirk Grossmann, Lufthansa\u2019s general manager for passenger sales in Thailand and the Mekong region. Speaking to Travel Daily in Bangkok, Grossmann said the two new routes, which connect Cologne-Bonn Airport with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-770","post","type-post","status-publish","format-standard","hentry","category-absolute-hotels","category-absolute-resorts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eurowings opens new market for Lufthansa, and for Asia | Absolute Resorts &amp; Hotels News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absoluteresorts.com\/our-stories\/eurowings-opens-new-market-for-lufthansa-and-for-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eurowings opens new market for Lufthansa, and for Asia | Absolute Resorts &amp; Hotels News\" \/>\n<meta property=\"og:description\" content=\"Eurowings\u2019 new low-cost flights to Thailand have opened up an entirely new market for the Lufthansa Group, focusing on price-sensitive leisure travellers, according to Dirk Grossmann, Lufthansa\u2019s general manager for passenger sales in Thailand and the Mekong region. 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