{"id":1170,"date":"2017-01-30T22:50:11","date_gmt":"2017-01-30T15:50:11","guid":{"rendered":"http:\/\/www.absoluteresorts.com\/our-stories\/?p=1170"},"modified":"2017-01-30T22:50:11","modified_gmt":"2017-01-30T15:50:11","slug":"travel-now-a-necessity-as-asians-become-explorers","status":"publish","type":"post","link":"https:\/\/www.absoluteresorts.com\/our-stories\/travel-now-a-necessity-as-asians-become-explorers\/","title":{"rendered":"Travel now a necessity as Asians become explorers"},"content":{"rendered":"<p>The Asian outbound tourism boom is driving a more mature type of traveller who is seeks regular, independent travel, a new report has revealed.<\/p>\n<p><a href=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/shutterstock_524234473.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1171\" src=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/shutterstock_524234473.jpg\" alt=\"shutterstock_524234473\" width=\"915\" height=\"667\" srcset=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/shutterstock_524234473.jpg 915w, https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/shutterstock_524234473-300x219.jpg 300w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/a><\/p>\n<p>In a major survey, Sabre found that travel is now becoming mainstream in the region, with four in five Asians now seeing travel as a necessity, rather than a luxury. And this is driving higher travel frequencies, with one in three Asians now travelling for leisure three or more times a year.<\/p>\n<p>Sabre\u2019s report also reveals that the majority of Asians now seek independent travel. Dividing respondents into four categories, Sabre found that the highest proportion (38%) are \u201cExplorers\u201d, who are self-orientated and like to take control of their own trips. The second largest group (23%) remains the typical group tourists, or<\/p>\n<p>\u201cFollowers\u201d, who prefer to be taken care of and use a holiday to spent time with other people. The remaining two categories \u2013 the \u201cConnecters\u201d (20%) and Opportunities (18%) \u2013 fall somewhere in between.<\/p>\n<p><a href=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/Sabre-study.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1172\" src=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/Sabre-study.jpg\" alt=\"Sabre-study\" width=\"380\" height=\"300\" srcset=\"https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/Sabre-study.jpg 380w, https:\/\/www.absoluteresorts.com\/our-stories\/wp-content\/uploads\/2017\/01\/Sabre-study-300x237.jpg 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/a><\/p>\n<p>But taking more control of a trip does not come at the expense of external support; in fact the study found that almost two thirds of Asians (64%) expect to use a travel agency for their next trip.<\/p>\n<p>\u201cBarriers to travel in the region are breaking down\u2026 meaning traveller volumes are undisputedly on the rise. But traveller preferences are also evolving,\u201d commented Todd Arthur, vice president of sales &amp; market development for Sabre Travel Network Asia Pacific. \u201cThose who work in the industry are observing that serving travellers based on a traditional trip category alone, such as business or solo or senior travel, has limited value in today\u2019s more dynamic market.\u201d<\/p>\n<p>Sabre studyThe Explorer category was the top traveller type in all 11 Asia Pacific markets surveyed: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore and Taiwan.<\/p>\n<p>But Connectors, who like to take control of their trips but also like to connect with other people, tend to be prevalent in Australia, Indonesia, Korea and New Zealand, while Opportunists, who are self-orientated by like to be taken care of, are common in China and Taiwan.<\/p>\n<p>Finally the Followers are most likely to reside in Hong Kong, India, Japan, Malaysia and Singapore.<\/p>\n<p>\u201cAsia Pacific\u2019s travel industry is booming. Not only are we the world\u2019s largest travel market today but we are also one of the regions with the highest levels of projected growth. With this comes rapid evolution in the way people travel; their expectations, choices, likes and dislikes. We need to understand these changes to keep the travel industry players we serve at the forefront of this evolution,\u201d stated Sabre Travel Network\u2019s senior vice president for Asia Pacific, Roshan Mendis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Asian outbound tourism boom is driving a more mature type of traveller who is seeks regular, independent travel, a new report has revealed. In a major survey, Sabre found that travel is now becoming mainstream in the region, with four in five Asians now seeing travel as a necessity, rather than a luxury. And [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1170","post","type-post","status-publish","format-standard","hentry","category-absolute-hotels","category-absolute-resorts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Travel now a necessity as Asians become explorers | Absolute Resorts &amp; Hotels News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absoluteresorts.com\/our-stories\/travel-now-a-necessity-as-asians-become-explorers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel now a necessity as Asians become explorers | Absolute Resorts &amp; Hotels News\" \/>\n<meta property=\"og:description\" content=\"The Asian outbound tourism boom is driving a more mature type of traveller who is seeks regular, independent travel, a new report has revealed. 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